![]() ![]() That’s what Alia Bhatt was probably referring to when she said she had taken the “biggest risk of her career” signing Abhishek Chaubey’s Udta Punjab, an extreme close-up on the drug scenario in that state. Pretty superstar and drug addict are tags that don’t bond, for a Bollywood image. More than hero, heroine, script or direction, it is a film’s budget that fails when it flops. It is the simplest way to take home all that your film earns. ![]() Shah Rukh Khan’s last two releases - Chennai Express and Happy New Year - are instances. Considering 3 Idiots scaled Rs 300 crore, the chunk coming Aamir’s way was awesome.Īlmost all top stars are preferring to co-produce films they work in. He opted for profitsharing - namely he would get a predecided percentage of the film’s profit upon release, assuming it became a hit. For his 2009 release 3 Idiots, Aamir reportedly did not charge any fee. Risk: Alia Bhatt is set to star in Udta PunjabĪkshay is actually doing what Aamir Khan popularised a while back. He has agreed to profitsharing for his next project over a traditional hefty paycheque. Salman’s decision to be satisfied with satellite rights of Prem Ratan Dhan Payo as paycheque means the film’s budget won’t be disturbed.Ĭhastened by Baby, Akshay Kumar seems to have picked up the cue, too. Trade analysts widely felt the blockbuster could have seen bigger profits if it was budgeted right and in turn sold at lower prices. That is where sops such as satellite rights, profit sharing or roping in the star in question as co-producer help.īesides Jai Ho, Salman could have become cautious recalling Kick, his other release last year. The catch is, asking a star to lower his price is nothing short of triggering off an ego trip. In fact a couple of years ago, star prices went so much out of control a corporate studio had to cancel several projects they had planned within that financial year. In turn however, despite good ticket sales the distributor could not collect enough to record profits.įilmmaking will only become riskier trade unless star fees are curbed. High budget saw the producer in question demanding (and getting) a steep price per territory from distributors of these films. Random recall reveals how several big films - think Salman’s Jai Ho last year or Akshay Kumar’s critically acclaimed Baby earlier this year - have underperformed owing to bloated budgets. An average top star reportedly settles for nothing below Rs 30 crore per film, which means nearly 40 per cent (if not more) of a typical biggie’s budget goes in bearing pricetag of the hero. The case perhaps indicates the shape of things to come for Bollywood economics. ![]() No chicken feed: Salman Khan on the set of Prem Ratan Dhan Payo, which is covered under his Rs 500 crore deal with Star India ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |