![]() By exemplifying the four market-shaping strategies using four industry cases, we illustrate how market-shaping strategies can appear in practice and demonstrate how firms can strategically leverage and steer market processes to their advantage. ![]() Thereby, this study offers new perspectives on the implementation of market strategies in the context of markets as complex adaptive systems. Whereas previous market-strategy conceptualizations emphasized firm-level outcomes, the four identified market-shaping strategies focus on market outcomes and encompass a more comprehensive understanding of the impact of a firm's strategic actions on a market. Accordingly, and in line with market-shaping literature, the four market-shaping strategies enable a firm to widen, reduce, maintain, or disrupt a market. The Battle For Value 2004 Fedex Vs Ups Pdf' title'The Battle For Value 2004 Fedex Vs Ups Pdf' />OS as part of its takeover of Palm in 2. The reduced price devices are not returnable, according to the email. the firm can accurately determine the real value is created for investors, shareholders in a certainly time. Pads in consumers hands sometime in either late October or early November. ![]() The conceptual framework provides firms with a tool for choosing specific market-shaping strategies depending on their market-shaping intention (offensive/defensive) and perception of a market's stability (stable/unstable). Case 4: The Battle for Value, 2004: FedEx Corp. We identify four market-shaping strategies and their related activities that enable a focal market actor to work towards specific market outcomes. ![]()
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